Swachh Bharat Abhiyan
स्वच्छ भारत अभियान
Clean India Mission 2014
Campaign Launch date: 2 October 2014
Theme: The Clean India mission was a national level campaign by the Government of India, to clean the streets, roads and infrastructure in India.
The Swachh Bharat Abhiyaan is India's biggest ever cleanliness drive.
Number of participants: 3 million
Clean India mission started by: Indian Prime Minister Narendra Modi
Concept: The Prime Minister of India nominated nine famous personalities for this campaign, who inturn were required to take up the challenge and nominate nine more people and so on.